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Sawyer Hill's soaring baritone voice halts you in your tracks and will one day shake the rafters of the most iconic venues. The diamond-in-the-rough rocker hailing from Fayetteville, Arkansas is cutting through with Gen Z listeners on Instagram and TikTok where he's amassed an audience of nearly 400k followers thanks to an unexpected sound influenced by Pearl Jam, Soundgarden, and Alice in Chains.

The clever lyrical hook and refreshingly contemporary take on 90s rock guitar riffs in his song "Look At The Time" ("when you say that I'm the only one, did you mean that I'm the closest one around?") propelled it to the top of the Spotify US Viral Chart.

He is currently finishing up his debut EP and hitting the road where the fervor is coming to life with Sawyer selling out 200-300 cap rooms across cities in Arkansas, Dallas, and Austin.

Red Leather, who never shows his face or reveals his legal name, grew up in Reno. Music was an interest of his from a young age, and singing and the guitar became an “escape” for him. While he played in other bands in his youth, his lifelong dream was to write and perform original material.

Many of Red Leather’s songs are based on true stories about his time as an addict, and how his journey to sobriety also led him to spirituality. His most popular song, “Sins,” recounts his experience with suicidal thoughts and his quest for absolution—with his lyrical testimony sonically buttressed by a gospel choir.

Red Leather’s music combines the hallmarks of his rock ’n’ roll influences with elements of outlaw country like twangy, scratchy steel string riffs and raucous rhythms fit for clapping and stomping boots. The most potent weapon in his arsenal is his voice, both powerful and distinct, equally capable of soaring choruses and lilting melodies, like in fan favorite “The Only Time It Rains in Hollywood.”